What if you joined a startup when it was just a few people—and helped turn it into a company that shapes entire industries? That’s the arc of Cristina Córdova’s career. Starting as one of the earliest employees at Stripe, she later led growth and partnerships at Notion, and now is COO at Linear. Her journey teaches us that go-to-market (GTM) isn’t just a playbook—it’s a mindset about relationships, trust, product, and momentums.
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